Santa Cruz Vein Care: The Truth Behind Who’s Treating Your Veins And Why It Matters More Than Ever

Santa Cruz deserves better than gimmicks. Better than corporate franchises. Better than pop-up vein clinics run by part-time proceduralists who learned vein work at weekend courses. Better than the glossy Instagram reels created by non-vascular specialists hoping to cash in on a profitable trend.

For the first time in decades, Santa Cruz and the coastal communities have true, board-certified vascular surgeons offering full-time, comprehensive vein and vascular care — not just cosmetic touch-ups or quick in-and-out procedures.

And at the center of this transformation are Dr. Polly Kokinos and Dr. Ruby Lo, two Ivy-League-trained, board-certified vascular surgeons whose combined depth of experience is unmatched anywhere on the Central Coast.

This is Santa Cruz Vein Care — redefined.


The Vein Experts Santa Cruz Has Been Waiting For

Let’s get one thing perfectly clear:

Not all “vein doctors” are created equal.

Many vein clinics in California — and across the country — are run by:

  • General surgeons

  • Cardiologists

  • Anesthesiologists

  • Pain doctors

  • ER physicians

  • Dermatologists

  • Cosmetic doctors

  • Or even non-physicians

…who took a short course to learn a technique, not the disease.

Here’s the truth most clinics will never tell you:

Performing a vein procedure is NOT the same as treating venous disease.
Just because someone can hold a laser fiber does not make them a vascular expert.

Veins are a vascular disease — not a cosmetic hobby.

And only board-certified vascular surgeons have the training to diagnose, treat, and manage the full spectrum of venous and arterial problems. Anyone else performing vein procedures is practicing at the edge of what they understand.


Why Dr. Polly Kokinos and Dr. Ruby Lo Are Different

No quotas.
No production targets.
No corporate pressure.
No “treat every vein whether it needs it or not.”

Just 30+ years of real vascular expertise, over 20,000 vein cases, and a commitment to the long-term health of the patients they serve.

Dr. Polly Kokinos

  • Columbia-trained

  • UCSF General Surgery

  • Washington University (Barnes Hospital) Vascular Fellowship

  • Over 20,000 vein cases performed

  • 350+ five-star Google reviews

  • 30 years serving her community — long before vein clinics became trendy

Dr. Kokinos shows up on Google because of her results, not because she pays for placement. Her patients talk, write, and share because they trust her — because she earned it.

Dr. Ruby Lo

  • Harvard’s Beth Israel Deaconess Medical Center (Vascular Fellowship)

  • Assistant Professor of Vascular Surgery at Brown University

  • Nationally recognized for complex venous disease and limb preservation

  • Deep understanding of vascular physiology — not just techniques

Together, Drs. Kokinos and Lo bring something Santa Cruz has never had:

Full-time, board-certified, Ivy-trained vascular surgeons who understand the entire circulatory system — not just the superficial veins.


Don’t Be Fooled by Shiny Marketing or High-Volume Chains

Corporate vein clinics pour massive dollars into digital ads designed to look “doctor run.”
They promise quick fixes.
They promote flashy technology.
They lean on Instagram aesthetics.
They sell convenience over expertise.

But here’s the truth Santa Cruz patients deserve to know:

Corporate clinics are built on production quotas, not patient outcomes.

Their business model depends on volume — the more veins they ablate, the more insurance they bill. That’s why so many patients get procedures they never needed.

Contrast that with Dr. Kokinos and Dr. Lo:

They treat the veins that need treatment — and only those.

No up-selling.
No over-treating.
No unnecessary procedures.
Ever.

Because they’re not chasing targets.
They’re caring for people.


The Difference Between a Proceduralist and a Vascular Surgeon

Think of it this way:

  • Many people can shoot a basketball.

  • Very, very few are Steph Curry or LeBron James.

That’s the difference between the average vein “doctor” and a board-certified vascular surgeon.

One knows how to perform a technique.
The other understands the entire game — the strategy, the physiology, the complications, the long-term implications, and the full circulatory system.

Vascular surgeons are trained to evaluate:

  • Deep venous reflux

  • Pelvic congestion

  • Superficial venous disease

  • Arterial disease (PAD)

  • Non-healing wounds

  • Microvascular issues

  • Lymphedema

  • Diabetic circulatory problems

A proceduralist looks at a bulging vein and wants to close it.
A vascular surgeon looks at why that vein bulged — and whether closing it will help you or hurt you.

There is no substitute for expertise.


Why Santa Cruz Is Lucky — Truly Lucky

Countless communities across California rely on vein clinics run by rotating physicians and mid-level providers who come in once a week for procedures.

Santa Cruz is different now.

Santa Cruz now has the “superstars” of vein care on the Central Coast.

Not because of marketing.
Not because of paid ads.
Not because of corporate influence.

But because two of the most respected vascular surgeons in California chose to build a long-term, full-time practice in this community.

When Dr. Kokinos and Dr. Lo arrived, the standard changed — permanently.


A Message to the Internet-Savvy Santa Cruz Patient

You already know how much online misinformation exists in the cosmetic and medical space.
You already know how easy it is to “look like an expert” on social media.
And you already know that the more polished the advertising, the more skeptical you should be.

Your veins deserve more than a marketing campaign.

They deserve board-certified vascular surgeons with a 30-year track record of integrity, clinical judgment, and real outcomes.

Instagram cannot teach someone vascular physiology.
A weekend course cannot replace a decade of training.
A franchise cannot create devotion to a community.

But Dr. Kokinos and Dr. Lo can — and have.


If You Want the Best Vein Care in Santa Cruz, Look Beyond the Ads

Look for:

  • Board certification in vascular surgery

  • Full-time presence in the community

  • Hospital privileges

  • Deep understanding of venous and arterial disease

  • Proven outcomes

  • Real reviews

  • No quotas

  • No unnecessary procedures

That’s the South Bay Vascular standard.

And now, Santa Cruz has access to it.


Take the First Step Toward Real Vein Health

If you struggle with:

  • Varicose veins

  • Leg heaviness

  • Leg swelling

  • Discoloration around the ankles

  • Pain when standing

  • Non-healing wounds

  • Restless leg symptoms

  • Ulcers

  • Bulging veins

  • Prior failed vein treatments

…your next move matters.

Don’t settle for cosmetic clinics or high-volume chains.

Choose the experts who treat vein disease — not just vein appearance.

Call South Bay Vascular Center & Vein Institute at 408-376-3626.

Serving Santa Cruz, Capitola, Aptos, Scotts Valley, Watsonville, and the entire Central Coast.

Because you deserve the truth.
You deserve real expertise.
You deserve board-certified vascular surgeons.
You deserve Santa Cruz Vein Care — the way it was meant to be.

A New Era of Vascular Excellence Comes to Santa Cruz: The Truth About Vein Care and Who’s Really Treating You

For too long, patients in Santa Cruz and along the Central Coast have been asked to accept less than the best when it comes to their vascular and vein care. Pop-up vein clinics, part-time proceduralists, and traveling doctors have filled a void—offering convenience, marketing spin, and short-term fixes—but not true expertise.

That era is over.

South Bay Vascular Center and Vein Institute is proud to bring full-time, board-certified vascular surgical care to Santa Cruz, Capitola, Aptos, Scotts Valley, and Watsonville—delivered by Harvard-, Brown-, and Columbia-trained vascular surgeons who live their calling, not their marketing.

This is not a franchise.
This is not a side business.
This is real medicine.


The Truth Patients Deserve to Know: Who Is Actually Doing Your Procedure?

When you schedule a vein procedure, ask this simple but vital question:
“Who will actually be performing my vein treatment?”

In many offices today, the answer isn’t your doctor—it’s a physician extender: a nurse practitioner (NP) or physician assistant (PA). And while these professionals play a crucial role in modern medicine, the hard truth is that vein procedures have become a revenue supplement for many general and cosmetic practices—not a core medical mission.

Ask yourself:
If your procedure is being done by someone other than your physician, why isn’t the doctor doing it?

The answer often has little to do with patient care—and everything to do with practice economics.

At South Bay Vascular, every procedure is performed by a board-certified vascular surgeon, not delegated to an extender. Because your veins, your circulation, and your outcomes deserve more than a technician’s technique—they deserve a surgeon’s training, judgment, and accountability.


The Difference Between Technique and Training

Yes, many physicians—dermatologists, anesthesiologists, internists, and even general surgeons—can take short courses to learn the “technique” of vein ablation. But the true practice of vascular surgery requires far more than mastering a laser or catheter.

Vascular surgeons train for over a decade, mastering not just veins, but the entire circulatory system—arteries, microcirculation, limb salvage, aneurysms, dialysis access, and complex wound care. They understand how veins fit into the larger picture of vascular health.

So when a vascular surgeon treats varicose veins, they don’t just close a vein; they diagnose the cause behind your symptoms, ensuring the treatment is appropriate, complete, and durable.

That’s what separates technique from care.


Why a General Surgery or Cosmetic Practice Offers Vein Work

The truth may surprise you:
Many general and cosmetic practices began offering vein care to supplement their income. A new laser, a weekend training course, and a few ads promising “quick, painless relief” turned vein work into a profitable sideline.

But for patients, the cost of convenience can be high.
If a complication arises, who manages it?
If the procedure fails, who takes responsibility?

At South Bay Vascular, we don’t just see patients—we take responsibility for outcomes. Our surgeons don’t travel in once a week. They’re part of your hospital system, your community, your safety net.


South Bay Vascular Center in Santa Cruz: Real Surgeons. Real Commitment.

After three decades of leadership in Silicon Valley, South Bay Vascular has brought the full depth of its expertise to Santa Cruz and the coastal communities—establishing a permanent, full-time practice led by Dr. Ruby Lo and Dr. Polly Kokinos, two of the most accomplished vascular surgeons in California.

Dr. Ruby Lo, MD

  • Fellowship-trained vascular surgeon from Harvard’s Beth Israel Hospital

  • Former Assistant Professor of Vascular Surgery at Brown University

  • Expert in complex limb salvage, advanced endovascular techniques, and deep venous disease

  • Dedicated to delivering world-class care locally, not just in academic centers

Dr. Polly Kokinos, MD

  • Columbia University–trained

  • Completed General Surgery residency at UCSF and Vascular Fellowship at Washington University’s Barnes Hospital

  • Founder of South Bay Vascular Center

  • Over 30 years of experience in limb salvage and PAD care

  • More than 350 five-star reviews from patients who have trusted her with their lives

Together, Drs. Lo and Kokinos lead a team of full-time, board-certified vascular surgeons—credentialed at Dominican Hospital and approved by Central Coast Alliance for Health, the leading regional payer ensuring that every patient, regardless of insurance status, has access to the same level of expert care.

This credentialing means South Bay Vascular isn’t just serving the few—it’s serving the entire community.


Not Just Veins: Full-Spectrum Vascular Care for the Central Coast

South Bay Vascular is not a “vein-only” clinic. It is a comprehensive vascular surgical practice equipped to handle everything from routine varicose vein evaluations to life-saving interventions for limb-threatening arterial disease.

At Dominican Hospital, our surgeons:

  • Perform complex arterial and venous reconstructions

  • Take emergency vascular call 24/7

  • Admit and manage patients directly

  • Coordinate care with hospitalists, podiatrists, nephrologists, and wound care specialists

That’s what community commitment looks like: not just showing up for procedures, but standing by patients through every step of recovery.


Five Questions Every Patient Should Ask Before Having Vein Treatment

If you’re considering varicose vein or spider vein treatment, these five questions could save you pain, money, and future complications:

  1. Who will actually perform my procedure?
    Is it a board-certified vascular surgeon—or a nurse practitioner or physician assistant?

  2. Who performs your ultrasound studies?
    Are they done by a registered vascular technologist (RVT) with a detailed vein map—or a quick scan by the same person doing your procedure?

  3. What will you do if my vein treatment fails or complications arise?
    Does your provider have hospital privileges and the training to handle complex vascular issues?

  4. Are you credentialed with Central Coast Alliance for Health and Dominican Hospital?
    This proves a long-term commitment to the community—not a short-term profit motive.

  5. Do you treat both veins and arteries?
    Only vascular surgeons have the training to assess your entire circulatory system, ensuring your symptoms aren’t caused by something more serious.

If your provider can’t confidently answer all five, you owe it to yourself to get a second opinion from a board-certified vascular surgeon.


Hope, Skill, and Integrity: What South Bay Vascular Brings to Santa Cruz

When South Bay Vascular opens its doors in a new community, we bring more than advanced technology. We bring a philosophy: show up, serve the community, and take responsibility.

That means:

  • Full-time surgeons, not part-time proceduralists

  • Full hospital privileges, not rented space

  • Full insurance participation, including Central Coast Alliance for Health

  • Full-spectrum vascular expertise—arterial, venous, dialysis, wound care

Because when it comes to your circulation, there’s no substitute for training, experience, and integrity.


Call to Action: The Time Is Now

If you or someone you love struggles with:

  • Varicose veins, leg swelling, or heaviness

  • Pain when walking, especially with diabetes or PAD

  • Non-healing wounds or skin discoloration

  • Dialysis access concerns

  • Aneurysm or carotid artery issues

Call South Bay Vascular Center and Vein Institute at 408-376-3626 today to schedule a consultation in Santa Cruz, Campbell, Gilroy, or Fremont.

Because Santa Cruz deserves more than convenience—it deserves true vascular excellence.